Marketplace Features & Analytics
Marketplace features and a DBT + BigQuery analytics layer for a Helsinki-based B2B marketplace.
- Role
- Fullstack Developer / Data Analyst
- Employer
- Droppe
- When
- 2023–25
- Platforms
- Web
Overview
Droppe is a B2B marketplace based in Helsinki. I worked across product and data: shipping customer-facing features and building the analytics that guided marketing and operations.
On the product side I built saved products for 10,000+ users and a Google Retail API recommendation carousel. On the data side I ran DBT and BigQuery reporting, added real-time alerts for product discrepancies, and helped design microservice APIs for pipelines serving 100,000+ daily users.
What it does
Saved products
Let 10,000+ users keep and return to their favourite products.
Recommendation carousel
Google Retail API carousel that raised upsell by 15% in its first quarter.
Marketplace reporting
DBT models on BigQuery driving targeted advertising, with +25% campaign ROI.
Real-time alerts
Automated reports that flag product discrepancies and cut response time by 30%.
Tech stack
- React
- Node.js
- DBT
- BigQuery
- Google Cloud
- Microservices