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Growth
Grocer Club & Analytics
A subscription programme, CleverTap personalisation and executive dashboards for an online grocer.
- Role
- Fullstack Developer / Data Analyst
- Employer
- Grocer Apps
- When
- 2020–22
- Platforms
- Web · Mobile
+20%customer retention in six months
+25%engagement from personalised campaigns
+25%inventory turnover from stock dashboards
Overview
I launched Grocer Club, a subscription service that generated recurring revenue and raised customer retention by 20% within six months.
I set up CleverTap analytics to track user behaviour and run personalised campaigns, built 15+ REST APIs for inventory management, and created Redash dashboards on MySQL and PostgreSQL for the executive team, including a stock-movement dashboard that improved inventory turnover by 25%.
Tech stack
- Laravel
- MySQL
- PostgreSQL
- Redash
- CleverTap
- REST APIs